'Baby Makes 3' is a non-for-profit parenting program led by the members of the Carrington Health service division. Aiming to remove traditional gender roles in parenting, Baby Makes 3 teaches parents to share the roles and responsibilities of nurturing a newborn baby with a focus on the
LGBTQI+ community.

Working within a group, the final outcomes help to communicate and resonate BM3's key messages to new parents through the creation of a new visual identity and online presence. The designs remind their members to consider the positive and negative effects of gender stereotypes and apply this knowledge in the way they parent their child and maintain their relationships.

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Link to a blog featuring