The 'Deakin Library Campaign' aims to enhance students behaviour and encourage students to respect the Deakin library spaces.

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A range of digital and print assets have been developed in a flat illustrative art style that communicates these serious messages in a fun, engaging and humorous way. The outcomes are designed to be placed in and around the library and on Deakin's social media pages communicating to Deakin students and other Deakin library users, reminding them to care for their library.

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The campaign is centred around an animation that indirectly informs students of their bothersome behaviour in the library preventing others from properly using the space. The circle character’s head explodes from frustration but is presented in an amusing way so library-goers are able to react positively to the more serious underlying message.