As part of a university assignment, the class was instructed to create a campaign for a place that is close to the student's area of residency.

For this campaign, the place 'Lilydale' has been chosen, specifically promoting 'Lillydale Lake', a park within the suburb. Various promotional material has been designed to advertise the park (as well as a 'Lillydale Lake Park Run') and in turn, bring more people to the suburb of Lilydale.