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My Design Process

Learn the steps taken for client-based work

Extensive research is conducted into your clients brand (if you have one) and other brands in the industry.
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I look specifically into graphical elements, colour palettes and branding techniques that are popular in the industry, as well as ways to make your design both fit in, and stand out from the rest.

2

Research

With the initial research in mind, I begin to brainstorm sketches with pen and paper.
 
Taking the most powerful and effective designs from the sketching process, the designs are taken to a digital format (if required) and begin to take shape.

3

Ideation

Multiple designs/outcomes are made up that are likely to vary in colour, fonts, layouts and styles.

This work is sent you for your input on your favourite designs and any changes you might like made.

4

Feedback

In this stage, your feedback is taken into consideration and any necessary changes are made.
 
Refined designs are sent to you for a second review. 

5

6

This is where I as the designer discuss the details of the project with you. This includes specific requests such as colour choices, graphical elements, style etc.
 
It will be asked that you provide images with designs that you take inspiration from and give a direction to what you're looking for in your own design.

1

Refinement

Finalisation

Discussion

Once you're happy with your design, the work is exported into the necessary outputs, labelled and placed in their corresponding folders within a zip file.
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After I have received the agreed value for the work, the zip file with your new design is emailed to you!
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